Did you know that every 0.25 of a second, a fashion blog is launched somewhere in the world? Well, not strictly true (actually, it probably is – we just don’t have the scientific evidence). But it seems like it, non? And don’t get us started on all the #ootd posts on the ‘gram.
Searching for online style inspiration, it’s easy to fall down the black hole of Insta-hell. When you finally look up from your phone, you realise you’ve spent two whole days scrolling through feeds in Korean – and you’re still in your dressing gown, with no idea what to wear (we’ve all been there). Which sort of defeats the point.
Well never fear, we’ve done the hard search for you. From our favourite UK blogs to the best missives from Milan and the coolest New Yorkers, read on for our definitive guide to the best fashion blogs…
Waiting for that first G&T of the weekend 😎 Ok I might be home in my PJs already, waiting for #HugoHarrel to go down to tuck into some Netflix action 😜 This week wasn't nearly as productive as I intended it to be, you know these weeks when either your body, your mind or even both are not following the plan at all?? Well we rolled with it, we rested when we could, even chucked in some extra self-care by ways of meditation (although my heart would race and panic when I used to try it for just 5mns, now I'm hooked and need it twice a day, never thought I'd get there 😯 🎉 and it's changing my life, loving the @calm app 🙏🏾), massage (@itsseun told me about @urban_massage, I wanted to try reflexology but there was no woman available for that one, and I wasn't sure about having a man into my house massaging my feet 🤣 I love a foot massage, it makes me make weird noises though 🙈 – so I had a full body one instead and it was great) , lots of journaling, cuddles with friends and rosé (it's officially the season ☀️😎). On these slow weeks, try to extend yourself more love, care and compassion instead of beating yourself up for moving slowly, you'll get your mojo back more quickly, and there's actually more time to reach your goals than social media allows you to think 🙈 [Tap for details – will add links to outfit in my Stories, you won't believe how cheap this set is 😜]
A post shared by Frédérique Harrel (@freddieharrel) on Apr 20, 2018 at 11:18am PDT
Who: Freddie Harrel is a Parisian Brit who’s a big name in the London scene – and with good reason.
Why: Besides her super chic style and winning smile, Freddie’s a gal who’s won us over with her fun voice, honest depiction of motherhood and celebration of natural hair with her big hair no care beauty line. Whether she’s speaking at a panel or having a day out with her family, she’s always ready to serve a major look with a big grin on her face.
A post shared by Gabi (@gabifresh) on Mar 7, 2018 at 5:44pm PST
Who: A self-proclaimed ‘OG fat girl’ and fashion blogger, as well as the co-founder of plus size fashion line Premme.
Why: Gabi’s been around for a good decade or so, breaking hearts and garnering a loyal following with her stylish looks. It’s never a dull day with Gabi as most of her outfits are playful, colourful plus her hair always gives us major envy.
Who? German-based fashion and lifestyle blogger Caroline Daur is having one helluva moment. And by moment, we mean 1.2m followers on Insta and being hand-picked by new friend Stefano Gabbana to walk the D&G show at Milan Fashion Week.
Why? If you follow Caro on Instagram (@carodaur) you’ll know that she doesn’t have one specific style, she just has fun with fashion and dresses according to her mood. Which means she could be modelling anything from Elie Saab couture to Levi’s denim, and it’s always cool.
Katherine Ormerod, a.k.a. Work Work Work
Who? The entrepreneur behind fashion, life and career blog Work Work Work and a stylist and brand consultant. Instagram: @katherine_ormerod
Why? If you want to know about cool niche brands before anyone else, Katherine is your woman. We also love her everyday style, which instantly makes us want to shop!
Who: Margaret Zhang, a Chinese-Australian photographer, director, stylist and writer based in New York. Instagram: @margaret_zhang
Why: Not your typical fashion blogger, this law graduate does everything from styling to taking her own pictures and consulting for major fashion and beauty brands. Her style is versatile to say the least, and she looks just as much at home in Saint Laurent boots and jeans as she does in a Molly Goddard gown.
Who: Polish Parisienna Marta Cygan. Instagram: @lifeofboheme
Why: No one does elevated basics quite like Marta Cygan, who will make a plain red leather mini and white t-shirt combo look like the chicest thing since Chanel tweed suits. Her lifestyle shots are pretty impressive too.
Who: Dutch-born, NYC-dwelling, statement dress-wearing fashion blogger, Charlotte G: Instagram: @thefashionguitar.
Why: Charlotte provides a sartorial how-to for styling statement dresses and skirts on her blog, Thefashionguitar.com. She mixes up her ultra-feminine style with classic staples, with a quirky twist. Our go-to for dreamy dresses and dazzling prints, catch her at couture week where she makes eveningwear dresses look cool enough to wear by day too. Expect a pretty but fun take on fashion trends.
Who: A stylish Chinese American fashion blogger based out of the Big Apple. Instagram: @notjessfashion
Why: Since stumbling across this gorgeous blog, our lives have been so much more colourful. Jess goes beyond the standard #OOTD posts and her site’s a sartorial treasure trove full of styling advice, galleries and even some tips for budding bloggers if you’re thinking of making this list some day. Her masterfully saturated and unique photography is what sets her apart from the rest of the pack and we still can’t stop thinking about her guide to wearing colour this spring…
She says, ‘I originally set up NotJessFashion with the intention of building an audience for a potential online shop but it turned into a daily destination for fresh and fun outfit inspiration. My aim is to empower others to be daring and confident in pursuing a fulfilling and fashionable life.’
Lesego Legobane, a.k.a Thickleeyonce
Who: A South African plus size blogger and photographer. Instagram: @thickleeyonce
Why: While Lesego doesn’t have a blog per se, she does have a very active Instagram full of gorgeous photography and thoughtful captions (she occasionally dabbles in vlogging too). Be it the latest fashion trends, amazing lingerie or even those tricky to style narrow sunglasses, she’s a deft hand at styling and out to destroy any preconceptions of what a curvy girl can and can’t wear.
Who: Lithesome, Danish, street style regular Pernille Teisbaek. Instagram: @pernilleteisbaek
Why: Born in Copenhagen, Pernille Teisbæk is the epitome of sleek, Scandi, style perfection. After launching her cult blog, Look De Pernille, in 2012 her pared-back but trend-savvy formula of raw hemmed jeans and Gucci loafers exploded across our social feeds. Check in for regular updates on what will be the next-big-thing in street style trends.
Who: A plus size model and body positivity ambassador, as well as the founder of the movement @effyourbeautystandards. Instagram: @tessholliday
Why: While Tess doesn’t have a blog, she’s incredibly active on her social media – posting inspirational messages about body positivity alongside fierce fashion lewks. After meeting her in person, we can vouch that she and her husband are as lovely as they come and looking at her is likes staring at the sun: she’s absolutely stunning.
Who: Incredibly fabulous Brazilian blogger Helena Bordon. Instagram: @helenabordon
Why: Hailing from Sao Paulo, Helena Bordon is one of Brazil’s most influential style bloggers. She started her fashion education from a young age courtesy of her mother, Donata Meirelles, the style director of Vogue Brazil. When Helena was just 7 years old, she’d join her mum at all the top fashion shows and eventually interned at Valentino. Now, Helena is co-founder of Brazilian high street fashion chain 284, as well as finding the time to run her eponymous blog, helenabordon.com, which offers Helena’s insider style, travel and beauty tips. Disclaimer: expect holiday envy.
Who: Chinese/English stylista Peony Lim. Instagram: @peonylim
Why: Flitting between Asia and London, Lim’s uber-polished site is like an online magazine reflecting all the facets of her uber-polished life. With sections on every type of trend and item, the ‘outfits’ section starring Lim’s looks are more like glossy fashion shoots than gritty street style. She also covers food – this week is very fennel slaw – and travel.
She says: “My site is about sharing the things that inspire me and that I hope will inspire others. It’s a whole lifestyle diary, from what I wear, to where I travel. Food is a big part of the site and my life. The style of the whole site is classic luxury. I try never to be trend driven.”
Who: Fiercely funny New Yorker Leandra Medine. Instagram: @manrepeller
Why: Of Turkish/Iranian Jewish descent, Medine kicked off her career with a blog called Boogers + Bagels. Her ironic fashion-addict asides soon had her readers rolling in the aisles, and she decided to focus on the topic full-time after a joky conversation while out shopping with a friend about how ‘man-repelling’ all the fashion-forward outfits they loved were. It’s now a male-scaring empire, providing in-depth intel: ‘The difference between Mom Jeans and Dad Jeans’, the fabulous ‘Manstagram’ – all the best fash items du jour – and fun features and style news aplenty.
She says: ‘I really see Man Repeller as an attitude and fashion as a language that we use to connect with other women.’
Who: A fashionable Sheffield gal living in London, who cavorts around the world with the best wardrobe ever. Instagram: @shewearsfashion
Why: Kavita’s been blogging for several years now and it’s been amazing to watch her star rise, from her #OOTD shots as a sixteen year old through to a Coachella VIP frolicking with celebrities. Her bold colourful looks are a great blend of both high street and luxury, though she’s got a soft spot for a Gucci bag – a girl after our own heart, basically.
Sandra Hagelstam, a.k.a. 5 Inch and Up
Who: Finnish native, London-based design graduate Sandra Hagelstam. Instagram: @5inchandup
Why: She covers fashion and beauty but her blog has always focused heavily on the shoe element. We love her new feature: Shoe of the Month, an exhaustive tried-and-tested of the latest heels – so now we know exactly how comfy Saint Laurent’s ‘Candy’ platforms are and whether they run true to size.
She says: ‘I blog about the things I wear and the shoes I love. My blog is all about high heels and effortless style. Good quality wardrobe basics are what I feel most comfortable in. As long as it’s paired with a 5 inch heel, you will never see me in flats….’
Who: A London-based blogger and model who’s been recognised the world over in various publications. Instagram: @natashandlovu
Why: Natasha’s a master at pulling together chic yet effortless-looking outfits, whether she’s opting for an edgy sportswear look or floating along in a dreamy gown. She’s got a box of designer bags that we’d give our left kidney to rummage round in and she also occasionally shares her beauty tips both on Instagram and her beautiful blog.
Who: Parisienne expat Camille Charriere, now based in London. Instagram: @camillecharriere
Why: The leggy blonde provides a tres chic mix of outfit inspiration – her personal style definitely has that insouciant French vibe – and trend and brand lowdowns. The ‘boutique’ section of her site is a one-stop shop for the pieces she loves – and we also like the fact she has regular wardrobe clearouts via Vestiaire so true Camille-alikes can snap up her actual clothes…
She says: “COTR is a destination for a mixture of emerging and luxury fashion, with a particular emphasis on Scandinavian labels.”
Photographer Ari Seth Cohen, a.k.a. Advanced Style
Who: New York photographer Ari Seth Cohen. Instagram: @advancedstyle
Why: If you don’t think style should stop at 40 (or 50, or 60, or 70, or 80…) Cohen’s dazzling street style snaps of stylish seniors is a treat. He grew up worshipping both his glam grannies and parlayed his respect for the older lady into a USP as a young photographer in NYC. The story of the blog has been turned into a documentary and he also speaks out on issues facing society’s elderly. But mainly, he just loves taking pics – turbans, capes, full sets of false lashes, OTT baubles…Cohen’s girls got it all goin’ on…
He says: “Advanced Style is dedicated to the style and stories of the silver-haired set. By showing positive images of aging I hope to inspire people to change their perceptions of growing older. With age comes an incredible advancement in personal expression, creativity, and style.”
Who: London-based fashion stylist Alex Stedman. Instagram: @thefrugality
Why: Thrifty tips and hot high street bargains a-plenty, Stedman’s pearls of wisdom focus on how to live well for less, from sharing how she clears her credit card debts to her favourite stylish cheap-eat restaurants.
She says: ‘My blog is a fashion and lifestyle website for real people, living on a normal budget. I swear by affordable clothes and offer advice on what to invest in, and what not to. After all – budget or no budget – everyone likes a bargain.’
Allison Graham, a.k.a. SheDoesHim
Who: Allison Graham is a Jamaican menswear blogger based in Brooklyn. Instagram: @shedoeshim
Why: Allison’s a breath of fresh air in the fashion blogger space with no time for your fashion gender binaries. She does menswear better than most guys in the game, whether she’s pattern mixing like a pro in a dapper suit or taking casual wear to a whole new level.
Danielle Bernstein, a.k.a. We Wore What
Who: New Yorker Danielle Bernstein. Instagram: @weworewhat
Why: Cool, clean outfit inspiration and handy get-the-look items to click through and buy for each.
She says: “WeWoreWhat is a fashion blog I created to provide a daily dose of outfit inspiration from every corner of NYC. I highlight my everyday outfits as well as my experience in this city that never sleeps. What should be the easiest part of everyone’s day (getting dressed in the morning) is sometimes the hardest – and that’s why I blog.”
Who: A London fashion blogger with a jet-setting lifestyle.
Why: Kristabel’s looks always put a smile on our face and she has a distinctly fun yet flirty style sensibility we just can’t get enough of. Whether she’s off gallivanting in Jamiaca in a covet-worthy bikini or flouncing through London in a pleated skirt, her blog’s a go-to for styling and travel tips.
Who: Fashion editor and London-based Italian hottie Laura Fantacci. Instagram: @witblog
Why: The bronzed brunette has gorgeous style, a gorgeous toddler, a gorgeous house and always looks gorgeous. In fact, it could all be incredibly irritating if she wasn’t also so smiley and totes helpful – want the best designer-alike flat sandals? The chic-est white shirts? To know how to do leather culottes? If classic with a twist is your thing and you need styling inspiration, she’s your girl. Top marks for her weekly ‘Mama Friday’ post– goodbye stained tee and jeans, hello Belstaff bikers and the perfect peacoat – her beauty knowhow and her brand extensions. She and pal Petro Stofberg also do a website, Wardrobe Icons, a shoppable edit of the best ‘forever’ fashion items, and a weekly e-zine, ICONS Update. Warning: you will want her life.
She says: “While every other style website focuses on what’s in fashion, with Wardrobe Icons, we reveal what never goes out of fashion. I love a classic white shirt and a simple cashmere V-neck but I also love mad shoes, statement jewellery and a fringed bag. The key, for me, is all in the mix: sequins with denim, a trench over a ballgown. Classic but always with a twist.”
La Petite Anglaise
Who: London-based writer and model Ella Catliff. Instagram: @lapetiteanglaise
Why: The elfin Catliff started writing her blog when she was a fashion intern in Paris, sharing discoveries of new shops and the outfits she wore during her first foray into the industry. If you long to look like a Parisienne version of Alexa Chung, Catliff’s style is for you – her Look du Jour is chocka block with silk scarves, chic accessories and skinny denim aplenty.
She says: “La Petite Anglaise is basically a colourful, fun and (hopefully) well written reflection of my life within the wider context of the fashion world. I’ve also expanded it to include lifestyle, travel and beauty. After all, clothes don’t exist in a vacuum so I love to be able to write about a great outfit and then also share where I wore it.”
Who: Writer, stylist and ex-Fashion Features Editor at The Sunday Times Style. Instagram: @pandorasykes
Why: Sharp as a tack with the looks and fashion sense of Diane Kruger, we’re hooked on Sykes’ killer combo of great outfits – vintage florals and patent biker, anyone? – and vay funny ‘social commentary’. Recent winners include a love letter to Jilly Cooper and why Sykes will never join Snapchat.
She says: ‘Style should be fun and fashion is not a lone Endeavour. You can be interested in shoes and still care about world politics. My blog aims to be fun but thoughtful – and give people a new way to look at things.’
Who: Italian law student and fashionista Chiara Ferragni. Instagram: @chiaraferragni
Why: The blog gets its name from Ferragni’s ‘mixed salad’ of interests – fashion, photography, lifestyle and travel. The molto-glam blonde (of course) and her TBS crew reveal all about everything from ‘the best hotel pools in the world’ to the best bubblegum lip colours and the best celebrity wedding dresses of all time. Not to mention Ferragni’s looks of the day and shoots featuring her leggy style a-go-go.